DLW Naturecore at the Harley Davidson Showroom Leipzig/Germany

Interview mit Kathrin Melde von der Thomas Heavy Metal Bikes GmbH

about the Harley Davidson Showroom in Leipzig

Live to Ride, Ride to Live

The driver sits comfortably in the soft leather saddle, the hand goes forward to the wide spreading handlebar and to the gas. The impetuous force of the engine and the thunder of the exhaust pipes turn the switch. Driving a Harley is not a hobby, it is an attitude towards life - the feeling of freedom. It is the moment when time and space blur - the watch remains at home. Live to Ride, Ride to Live - the legend of steel, chrome and leather. Capitain America is on the road again.

How would you characterise the new shop in three words?

Gigantic, stylish and fascinating

How is the Harley Davidson brand reflected in the design?

The impressive backdrop of this old industrial building, with all of its bricks and steel, perfectly reflects the raw charm of a Harley Davidson.

What are the hallmarks of an inspiring showroom?

Visitors should be able to feel and experience the Harley Davidson brand... in other words, there should be lots of bikes and original fashion The Harley Davidson brand should grab the attention of bikers!

What do customers make of the new store?

People are excited when they come into our store... by the impressive backdrop and the wide variety of products, including new vehicles, original clothing and accessories and, of course, Germany's first "dark custom room."

What is the first thing you notice when you enter a shop?

Positive vibrations, friendly staff.

In the summer of 2016, within the old factory walls of a former industrial bakery that was founded in 1897, Thomas Heavy Metal Bikes GmbH launched Leipzig's newest Harley Davidson branch.


Date: 13.02.2017
Category: Architecture & People
Author: DLW Marketing