Data Privacy Declaration

Dear users of the website of Gerflor DLW GmbH, We are aware that data privacy provisions are usually not particularly exciting to read. However, in your own interest you should read the following provisions carefully - after all, it is important to explain to you which data we collect from you, store and are permitted to use.


It is important to us to protect your data. After all, it is important that you are able to use our website (operated by: Gerflor DLW GmbH, Stuttgarter Straße 75, 74321 Bietigheim-Bissingen) with complete confidence. We would therefore like to inform you below about how we collect and handle data, and about the external services we have incorporated into our website.

Subject Matter of Data Privacy

The subject-matter of data privacy is personal data. According to Sec. 3(1) of the German Federal Data Protection Act (BDSG), personal data means any information concerning the personal or material circumstances of an identified or identifiable individual. This includes, for example, information such as your name, postal address, e-mail address and telephone number, as well as usage data such as your IP address.

Scope and Purpose of Data Collection and Storage

We would now like to explain to you the scope of data collection and storage as well as the use of such data and the purpose of an individual collection of data.

Personal Data

In principle this website can be used without providing personal data. Unless you take the view that an IP address always constitutes personal data. In this respect we have to inform you that we collect and store IP addresses within the confines of Sec. 15(1), Tele-Media Act (TMG), in order to enable you technically to use the website. Otherwise we are unable you make the web services available to you. However, if you contact us by e-mail, use a contact form, the newsletter or order flooring samples, you also have to provide personal data so that we can offer the relevant services to you.

Establishing Contact by e-Mail

If you wish to contact us by e-mail, then you at least have to provide the following personal data:

  • your e-mail address
  • your first name and surname
  • your telephone number should you require us to call back.

    We use this data solely in order to process your query and to consult you subsequently regarding it.



Ordering Flooring Samples


It is only possible to order samples if you are a registered customer of our enterprise or if you prove by providing a VAT ID No. that you are not acting in a consumer capacity. As a businessman or a person acting on behalf of a business, you have to provide the following personal data to us during the registration and/or ordering process:

  • your e-mail address
  • your first name and surname
  • your telephone number should you require us to call back.
  • your postal address for dispatch of the samples ordered

For registration purposes you have to assign a code word and a password.We use this data solely in order to process your query.



Online Job Application by e-Mail


Data collection, processing and use for purposes of an employment relationship and hence also for job application purposes is permitted pursuant to Sec. 32 of the German Federal Data Protection Act (BDSG). For the sake of clarity, we nonetheless point out that we of course store the data collected within the context of a job application, i.e. your application data, e.g.

  •  your name
  •  your address
  •  your e-mail address
  •  your application letter
  •  your CV
  •  proof of your professional qualifications
  •  testimonials from previous employers


and use such data for the purpose of processing your application.

Evidently, the above-mentioned information is not publicly visible, but will only be processed internally.

The data provided by you for job application purposes will be deleted no later than three (6) months after the date on which a rejection for the relevant job is sent to the applicant by e-mail. Your data will only be stored for a longer period if you have granted us your express consent to such storage and to future contact to be established, for example if a possibly suitable job does become available within the enterprise.

Registration for Newsletter


If you would like to subscribe to our newsletter, you have to provide the following personal data:

  • your e-mail address

We will use your e-mail address solely in order to dispatch our newsletter.



Other Collection of Data

Please read the information we provide on cookies (Clause 4) and on external services (Clause 5).

Purpose-Bound Use of Data, Communication of Data


We observe the principle of the purpose-bound use of data. We collect, store and use the above-mentioned data solely for the purposes mentioned above and for the purposes mentioned below. This means that we collect, store and use the data solely in order to offer you full services and in order to optimize our performance and services for you. On no account will your personal data be used otherwise unless you have granted us your express consent (“double opt-in”) to other use of your personal data, for example of your e-mail address for advertising purposes. Your personal data will not be communicated to third parties outside the framework described herein without your express consent. We will provide the data to official institutions and the authorities entitled to require information solely within the bounds of the statutory obligations to provide information or if a court decision imposes a corresponding obligation on us.




Our website uses cookies. Cookies are tiny text files deposited by a website on the computer of a website visitor, which can be stored locally. Cookies facilitate use of the website for you, e.g. via cookies we are able to recognize that you are already on our website and/or that you have provided data to us in the past, which saves you having to provide such data again. Likewise, cookies help us to recognize that you have logged in with us and thus enable you to complete the ordering process (so-called session and goods cookies). You can see which cookies we are using and how long they remain on your computer by clicking on your browser software settings, if appropriate on other settings, and then on content settings and/or cookie administration (the menus vary depending on the individual browser software).


You can prevent the installation of cookies through a corresponding setting in the browser software (usually to be found in the settings of most browsers); however, it is important to note that if you do so you will be unable to use all functions of our website. You can also delete cookies already placed (likewise to be found in the browser settings).

External Services - Google Analytics

Google Analytics is incorporated into our website. We would like to provide the following explanation about the incorporation and functions of this service.
Google Analytics is a web analysis service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (hereinafter: Google). Google Analytics is a web analysis tool with the aid of which the interaction of visitors with the online platform is analyzed so that the online platform can be further improved for you. Google Analytics also uses cookies (text files stored on your computer which enable your use of the website to be analyzed). The information generated by the cookie regarding your use of the online platform is generally transferred to and stored on a Google server in the USA. The information stored by the Google Analytics cookies includes the date and time of the visit to the online platform, the frequency of visits to the online platform, and from where the visitor arrived at the online platform. In order to determine the latter, Google first records the user’s IP address. However, we have activated the IP anonymization on our online platform . Hence, within the EU Member States and in other EEA Contracting States your IP address is abbreviated by Google before being communicated to the USA. In exceptional cases the full IP address is communicated to a Google server in the USA and abbreviated there. At our request Google uses the above-mentioned information to analyze your use of the website, to compile reports about website activities and to provide further services to the website provider relating to website and internet use. The IP address communicated by your browser within the context of Google Analytics is not combined with other data by Google.
You can prevent the storage of cookies by Google Analytics through a corresponding setting in your browser software (“private mode” - to be found in the settings of most browsers); however, once again it is important to note that if you do so you will be unable to user all functions of the website. You can also prevent the tracking of the data (including your IP address) generated by the cookie and relating to your use of the website and the processing of such data by Google by downloading and installing the browser plug-in available under the following link:

Further information on data privacy protection with regard to Google Analytics can be obtained directly from Google. If you access our website via a tablet or a mobile phone and wish to prevent your future visits to the website being tracked by Google Analytics, then please click on this link . By clicking on the link an opt-out cookie is deposited in your mobile browser. If you delete the cookies there, you have to click on the link again. Google requires us to explain this use of data to you and requires that you grant us your consent to such use. You will therefore find the so-called “cookie layer” at the end of the website. By clicking on the “I agree” button you declare your consent to the data use made in this context.

External Services - Hotjar

On our website, we use the analysis tool hotjar, which helps us analyzing the interaction of visitors with the online platform to further improve the usability and functionality of our website. Hotjar is operated by the European Startup Hotjar Ltd, headquartered in Malta (, 3 Lyons Range, 20 Bisazza Street, Sliema SLM 1640, Malta, Europe). Among other things, the following data are collected via the Hotjar tracking code: IP address of your terminal (in anonymized format), size of the terminal screen, terminal type (individual terminal identification features), and browser information, geographic location (country only) and what is the users preferred language. Log data: referencing domain, visited pages, geographic location (country only), the preferred language, date, and time when the pages of the site were accessed. No personal data are collected or transferred. HotJar exclusively captures anonymous mouse clicks, mouse movements, scrolling activities as well as text data from input fields. The data will be transferred to hotjar servers, located in Ireland. Hotjar uses various third-party services, e.g. Google Analytics and Optimizely. These services may collect data sent by your browser as part of the website request, such as cookies or your IP address. For information on how Google Analytics and Optimizely collect and use your information, please refer to their Privacy Policy. Through the use of Hotjar, you agree to the processing of the data by the third parties in accordance with the privacy policy of these third parties. For more information on how Hotjar works, see: Here you can refuse to collect your data at any time:

Duration of Data Storage

We adhere to the principles of data avoidance and data minimization. Unless otherwise stated above, we will only store your data as long as we require it, for example to process a matter about which you have approached us. Unless otherwise agreed, your personal data will therefore be deleted after your matter is processed.

Rights to Information, Revocation and Deletion

You may obtain information about the data stored via our website at any time, free of charge, without stating any reasons. You may object to the use of your data at any time and may revoke the consent granted at the time of registration to the use of your data. You may also cause the data collected and stored by us to be corrected, blocked or deleted at any time. We point out explicitly that we may be under a legal obligation to continue to store data, in which case it can only be blocked. Please do not hesitate to contact the following e-mail address in order to exercise the above